An emerging ‘architecture of participation’

Over the past couple of years, an exciting convergence of tools, ideas and networks under the labels Web 2.0 and ‘social software’ or social media became centre of mass attention. More to it, now we are facing the innovation on the consumer Internet that aims to support work and education related processes.

The ‘always on’ culture of internet access combined with the fact that more and more people are now sharing their ideas through blogs, wikis, messaging and other online tools, is creating a critical mass of connectivity that is driving innovation. Tim O’Reilly, who coined the phrase Web 2.0, saw this new generation of social tools as part of an emerging ‘architecture of participation’, and this phenomenon has great potential to socialize online learning to a greater extent than we have previously seen. Transforming it into learning in YOUR own way…

Though, the personalization agenda is not only about interface options and learning styles, but the whole experience of how, what and with whom we learn. As a good example - http://home.disney.co.uk/.


Viva Experience! Viva Innovative and Experiential Marketing!